About the author
Max Zaytsev is an Australian entrepreneur, tourism operator, transport specialist, and CEO of Reforts Pty Ltd based in Melbourne, Victoria. Since 2009, he has worked directly in Australia's tourism and passenger transport industry as a business owner, tour guide and driver.
Max manages operations across multiple tourism and transport brands including Ozplora Tours and Bilby Tours. His expertise includes group and private touring, charter transport, route planning, fleet management, tourism logistics, and customer experience operations throughout Australia.
He is also involved in driver and guide training, operational planning, tourism marketing, and partnership coordination. Reforts Pty Ltd operates as an accredited tour and bus operator in Victoria.
